Goetzpartners Chair provides a series of curricula focused on entreperneurship, marketing and relevant knowledge in innovation marketing. The courses are open to both CDHK students and exchange students. Students from different countries are strongly encouraged to discuss and complete business plans together in international teams.

Master Level

Lecture Title: Entrepreneurship in China
Lecturer: HAN Zheng
Type of Event: Lecture/Business Plan Presentation
Participants: Exchange students, CDHK students
Topics: „What is Entrepreneurship?“; Entreperneurship in China; Entreperneurial challenges and opportunities
Institution: CDHK

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Lecture Title: Marketing in China
Lecturer: HAN Zheng
Type of Event: Lecture/Business Plan Presentation
Participants: Exchange students, CDHK students
Institution: CDHK

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Lecture Title: New Product Development
Lecturer: Max von Zedtwitz
Type of Event: Lecture/Case Study
Participants: Exchange students, CDHK students
Institution: CDHK

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Lecture Title: Market Research in Innovation Marketing
Lecturer: Pro. Dr. Justin Becker
Type of Event: Lecture/Test
Participants: CDHK students
Institution: CDHK